Below I have samples of work I completed while pursuing my Master’s program, freelance work, and work within the financial technology sector. You can hover over each icon to learn more about the project and click the button below to view more.
Avant
From 2020-2022, I worked in the fintech sector with Zero Financial, LLC, who was acquired by Avant, LLC in April 2021. I was the Marketing and Social Media Coordinator for a year and a half, before being named a Marketing Copywriter. I worked on projects including social media design and copywriting, newsletter testing and proofreading, blog writing, app testing, and more.
Steel Deck Institute
I have been working as a freelance consultant for the Steel Deck Institute for over two years. I have worked on a variety of projects including press releases, social media management, infographics, advertisement design, digital illustrations, and copywriting.
I developed the website for Sputo and Lammert Engineering, LLC in Gainesville, FL. The previous website was outdated and bare so I transferred the domain to Bluehost, set-up WordPress, and redesigned the website for the company on a freelance basis.
Capstone
For my Capstone course at UF, we were partnered with a real-life company, Barocco Coffee in Toronto. My group was tasked with developing their social media and marketing strategy for their pop-up shop partnership with Nino d'Aversa Bakery, Barocco x Nino. I primarily worked on the video, target audience, competitor analysis, and competitor social media analysis sections.
Branding and Social Media
For my final project for MMC 6728- Branding and Social Media, I focused on developing a full social media campaign backed by research in the tourism and travel industry as well as course learnings.
Advertising and Social Media
For my final project for ADV6325- Advertising and Social Media, I developed a campaign for Visit Orlando called #ADifferentKindofMagic to help promote tourism to the Orlando area targeted at the underperforming 18-34 age demographic. The campaign focused on highlighting other areas in the Orlando area that are not theme parks.
Measurement and Evaluation
Throughout the semester for PUR 6934- Measurement and Evaluation, we were tasked to look at the Southwest Airlines "Heart" Rebranding campaign. Through various assignments, we were able to see the impact and success of the campaign for the company. Our final project was to put together our semester-long findings and present it as if we were Southwest Airlines employees.
Brand Marketing Strategy and Lead Generation
The purpose for my final project for MMC 5737- Lead Generation was to take a small business or company and help redefine their brand marketing strategy and increase inbound leads. I chose Bark Avenue Bakery, a small local business in the Orlando area. Multiple projects throughout the semester led to the final culminating project presented here.
Data Storytelling and Visualization
For MMC 6936- Data Storytelling and Visualization, we used an open dataset to analyze the entire semester. I used a dataset documenting various crimes across the different Wards of Washington, DC in 2017. Using Tableau, I was able to highlight trends in the data and make recommendations that I would propose to the DC Metropolitan Police to enact based on the data.
Public Relations Theory
In PUR 6005- Public Relations Theory, we learned various theories and philosophies that relate to the field of public relations and marketing. For our final project, we were expected to bridge the gap between the theories we learned throughout the semester and the practice of public relations in a company or non-profit. I chose Girls on the Run International, an organization I volunteered with in undergrad and also interned with in 2012.
Strategy and Messaging
Throughout the semester in PUR 6934- Strategy and Messaging, I developed a campaign for HOKA ONE ONE called "Master Your Run." This campaign was meant to target an older demographic of runners, outside of the current target audience HOKA ONE ONE mainly targets.
Strategic Writing for Public Relations
In MMC 6936- Strategic Writing for Public Relations, I created a company (Smarty Pants Running Gear) and developed a comprehensive communication plan. For the course, I was to pretend Smarty Pants was my client and I created a comprehensive plan to help the company gain market share and voice in the saturated running gear/tech market.
International Public Relations
PUR 6608- International Public Relations focused on the practice of public relations on a global scale. For my second project, I put together a brief crisis communication plan for Tokyo Disneyland and Tokyo DisneySea.
Digital Reputation & Brand Management
In MMC 6936- Digital Reputation & Brand Management, we learned the importance of maintaining a positive digital reputation and the steps that can be taken to continue a positive presence online. Not only did we develop our own reputation, but we also learned how to provide recommendations for others. For our final group project, my partner and I provided recommendations for Akshaya Shanmugam, a young and influential entrepreneur in her field.
Strategic Writing for Public Relations
For our mid-term project in MMC 6936- Strategic Writing for Public Relations, my partner and I put together a crisis communication plan for a fictional company, Shelia's Chocolates.
Advertising and Social Media
I created this gif in Photoshop for one of our weekly Discussion Board posts. The idea was to create a winner announcement for a contest. I used Travelocity because the Roaming Gnome is a recognizable mascot and I knew I could have some fun with the creation of my gif.